About

My name is Jennifer Abang, a passionate Growth Strategist who thrives at the intersection of data, customer experience, and operational excellence. with three years of experience, always curious and never satisfied, I partner with startups to unearth hidden growth levers, optimise every touchpoint, and translate insights into bold, measurable impact. From modernising legacy workflows at a leading ISP to streamlining claims and championing 100% customer satisfaction at an insurtech innovator, I’ve built my career on turning complexity into clear, scalable processes. I blend SEO, visual design, email marketing, and deep-dive analytics to craft full-funnel strategies that not only drive acquisition but also foster lasting customer loyalty.I unlock growth for startups and businesses through smart, scalable strategy that delivers real performance.

My Skills

Social Media Marketing

I manage social media with purpose, building brand presence, sparking engagement, and aligning content with broader growth goals.

Media Buying

I’ve run targeted, ROI-driven campaigns across Meta platforms and Google Ads, always optimising for performance and spend efficiency.

Data Analytics

I'm comfortable turning raw data into actionable insights. Whether through Metabase, Google Analytics, or spreadsheets, I track KPIs that matter and translate them into smart decisions.

Visual Design And Branding

With a keen eye for design and consistency, I help brands visually express their values, creating assets and identities that are both beautiful and strategic.

Seo Mastery

I have experience with technical and content SEO, from site audits to keyword strategies and on-page optimisation that drives sustained organic traffic.

Conversion Rate Optimisation (CRO)

I’ve worked on optimising landing pages and funnels, using A/B testing and user behaviour insights to lift conversion rates.

Strategic Thinking

Above all, I think big-picture. I connect marketing, operations, and user experience to deliver scalable, aligned strategies that fuel real business growth.

Case Studies

Transforming Ideas into
Exceptional

ETAP Digital Insure
Streamlining Claims & Customer Satisfaction at ETAP Digital Insure

As the company rapidly scaled, the claims processing system became a bottleneck, leading to delayed responses, inconsistent customer experiences, and a dip in user trust. Additionally, customers often found it hard to navigate policy changes and updates—resulting in a rising volume of support tickets and a fragmented feedback loop between product and operations teams.

Streamlined Claims Processing:
  1. Took ownership of end-to-end claims workflows, ensuring faster verification and resolution.
  2. Created a feedback loop with the product team to remove friction points in the digital claims form.
Leveraged Data to Drive Change
  1. Used Metabase to pull historical claims and support data, identifying recurring pain points.
  2. Shared insights in weekly syncs, directly influencing feature updates and process redesign.
Reduced Response Times
  1. Designed a tiered escalation matrix for common support queries, enabling faster resolution.
  2. Trained newer team members on internal knowledge bases, reducing internal lag and confusion.
Achieved 100% Customer Satisfaction
  1. Resolved and escalated support queries promptly with clear, empathetic communication.
  2. Maintained a professional tone across all touch points and followed up consistently.
Implemented Loyalty Program
  1. Designed a simple, automated loyalty initiative for long-term users, offering exclusive support and benefits.
  2. Improved renewal rates and positive customer feedback within the first quarter post-launch.
Cross-Functional Bridge
  1. Acted as a key liaison between engineering, product, and operations, ensuring customer insights informed product priorities.
  2. Presented customer pain points with data visualisations and summaries to leadership.
Resulting in:
  1. Claim resolution time reduced by 45% within 3 months
  2. Customer satisfaction reached 100% during the period tracked
  3. Support query volume decreased by 30% through self-service improvements
  4. Strengthened internal collaboration, aligning product updates with user needs

This experience reinforced the value of data-driven support, clear communication, and cross-functional teamwork. By blending operational rigor with customer empathy, I helped transform a reactive support function into a proactive growth enabler.

NGCOM Networks
Improving Sales Efficiency & Operational Workflow at NGCOM Networks

As a long-standing provider in the ISP industry, NGCOM Networks relied on outdated systems and heavily manual workflows. Sales and operational data were dispersed across spreadsheets and disconnected tools, making it difficult to track performance, spot trends, or make timely, informed decisions. This lack of modern infrastructure slowed growth and limited the company’s ability to compete in a fast-evolving digital market.

As a Sales Associate:
  1. I collected and analysed sales data, identifying patterns in customer behaviour and highlighting underperforming regions.
  2. Created visual reports and dashboards that helped leadership make more informed decisions.
  3. Provided data-driven recommendations to the sales team, resulting in more targeted outreach and messaging.
  4. Helped align sales activities with overall business goals by proposing strategic shifts in outreach based on insights.
As an ISP Operator:
  1. I developed and optimised internal workflows, reducing redundancies and improving task clarity across sales and operations teams.
  2. Standardised documentation for recurring processes, which improved onboarding and cross-functional handovers.
  3. Built and maintained operational dashboards to track KPIs in real-time, giving the team visibility into service delivery timelines, client onboarding, and infrastructure performance.
  4. Improved reporting cadence with regular performance reviews, enabling the team to adjust quickly and avoid bottlenecks.
Results:
  1. Reduced sales reporting turnaround time by 60%
  2. Identified new upselling opportunities, contributing to a 15% increase in sales conversion
  3. Improved operational workflow efficiency by 40%, reducing delays in service activation
  4. Enhanced team alignment through structured documentation and clearly defined processes

This experience demonstrated how sales insights and operational efficiency go hand in hand. By merging customer data with streamlined workflows, I helped the company move faster, make smarter decisions, and serve its clients better.

Businesses i've worked with

WHAT CLIENTS SAY

Tunde NGCOM NETWORK.

Jennifer was an invaluable member of our operations team. Her problem-solving skills and ability to manage customer relationships helped improve our service experience. She's resourceful, reliable, and consistently delivered.

Sadiq ETAP Digital Insure

Jennifer brought structure and clarity to our customer processes. Her communication style made even the most complex issues easy to resolve. Clients trusted her judgment, and so did we.

Udida CRBC

Jennifer is a gifted communicator and writer. Whether in editorial planning or on-the-go newsroom decisions, she remained calm, clear, and creative. A real asset to any content-driven team

My Stack

Tools i use to get the job done
Effectively

Social Platforms

Analytics

SEO

Email Marketing

Social Media Management

Paid Ads

Visual Design

No Code Development

Project Management

Customer Relationship Management

GET IN TOUCH

Elevate your brand with Me

email me: wuobiabang@gmail.com