Streamlining Claims & Customer Satisfaction at ETAP Digital Insure
As the company rapidly scaled, the claims processing system became a bottleneck, leading to delayed responses, inconsistent customer experiences, and a dip in user trust. Additionally, customers often found it hard to navigate policy changes and updates—resulting in a rising volume of support tickets and a fragmented feedback loop between product and operations teams.
Streamlined Claims Processing:
- Took ownership of end-to-end claims workflows, ensuring faster verification and resolution.
- Created a feedback loop with the product team to remove friction points in the digital claims form.
Leveraged Data to Drive Change
- Used Metabase to pull historical claims and support data, identifying recurring pain points.
- Shared insights in weekly syncs, directly influencing feature updates and process redesign.
Reduced Response Times
- Designed a tiered escalation matrix for common support queries, enabling faster resolution.
- Trained newer team members on internal knowledge bases, reducing internal lag and confusion.
Achieved 100% Customer Satisfaction
- Resolved and escalated support queries promptly with clear, empathetic communication.
- Maintained a professional tone across all touch points and followed up consistently.
Implemented Loyalty Program
- Designed a simple, automated loyalty initiative for long-term users, offering exclusive support and benefits.
- Improved renewal rates and positive customer feedback within the first quarter post-launch.
Cross-Functional Bridge
- Acted as a key liaison between engineering, product, and operations, ensuring customer insights informed product priorities.
- Presented customer pain points with data visualisations and summaries to leadership.
Resulting in:
- Claim resolution time reduced by 45% within 3 months
- Customer satisfaction reached 100% during the period tracked
- Support query volume decreased by 30% through self-service improvements
- Strengthened internal collaboration, aligning product updates with user needs
This experience reinforced the value of data-driven support, clear communication, and cross-functional teamwork. By blending operational rigor with customer empathy, I helped transform a reactive support function into a proactive growth enabler.